All forms of cross-selling

MySense

All of you that are dealing with e-commerce know that not all of the products can be the same popular and to have the same selling rate. However, once that customer has come to your store there are certain ways you can lead him to these products that are not so wanted, however can be really useful or favorable.

And you can do it in four different ways:

• First and the most famous way is to suggest products that goes to the main one, so called additional sale. Examples are numerous and we will illustrate buy simple sale of a cap. So if you have an accessorize shop and you are famous about you caps, you can always suggest glows in the same color, scarves and maybe wallets that will be the perfect match to the chosen products.
• The other technique is familiar as UP market, where the buyer is suggested better and more expensive product that he was firstly meant to buy. With detailed description of the product he was searching for and description you are suggesting to him, you will have to convince him why the more expensive product is better investment than the other one.
• By secondary sales, the third cross-selling technique you are supposed to connect customer with all products that are close to the desired one. It can be the same products from different manufacturer with more or less the same characteristics, or even different products from the same manufacturer.
• The last secret cross-selling technique is to offer the special packs of the main product and the additional accessory with a special price, if the visitor decides to have both of these. Otherwise these two would be much expensive if bought separately, so in the most of cases all the customers will take the pack without much of thinking.
  

Using all of these different cross-selling techniques you will be able to impose less familiar and less popular products as accessorize or ‘’must have’’ detail that necessarily goes together with the main product they had already chosen. Strongly decided to buy the main product, they will probably buy the suggested ones, however, your task would be to strongly assure them the additional ones they will need  too.
That is why it won’t be enough just to apply these techniques to your PrestaShop 1.5 theme, but also to think carefully how would you describe the additional products, so the customers will really get the need of having them together, and this will be the topic for our next post.
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